THE CHALLENGE

Why Is Fashion Product Development Still So Slow?

For decades, brands and their suppliers have worked to shorten product development timelines. Despite advances in digital technology, progress has remained limited.

01

Limited Progress

For around 20 years, 3D digital product creation has promised faster development. Yet many brands have seen only modest improvements in their product calendars.

02

AI Is Changing the Beginning

AI is transforming ideation, fashion trend detection, and product visualization. However, much of the downstream development process remains unchanged.

03

Manual Workflows Remain

Technical design, pattern making, marker making, merchandising, industrial engineering, costing, and sample creation still depend heavily on expert-driven processes.

Finally, a tool that will actually shorten product development timelines.

For many years brands and their suppliers have pushed to shorten product development calendars. For about 20 years, the industry has focused on 3D digital product creation as the solution. While there has been some improvement in speed to market, it has been minor. Most brand calendars have not changed more than 10%. With the advent of AI the early stages of ideation, detecting fashion trends, and product visualization are being revolutionized. For the rest of the product development process, not much has changed. Technical design, pattern making, marker making, merchandizing, industrial-engineering, costing, sample making (virtual or physical) remain largely manual expert driven processes.

From Product Ideation to a Complete Product Definition

Fashionr® was created to speed up all the steps after product ideation using automation, component re-use, and AI. We focus first on creating a more complete product definition. A technical designer using Fashionr® converts the product images and descriptions from the design team into a detailed product definition. This includes the garment category, block, design details, finishes, closures, points of measure etc. This process generally takes less than 5 minutes. Fashionr® comes with a built-in library of thousands of reusable assets that are used to simplify the process of product definition. We will add more if needed to meet your specific requirements.

< 5 min
Product definition

Convert product images and descriptions into a detailed garment definition using reusable assets and structured product information.

Engineered Tech Packs, Generated Automatically

From the product definition, Fashionr automatically generates the Tech Pack. This is not some AI generated slop, but a repeatable, engineered document that is pre-configured to meet your requirements. You will always get exactly what you are expecting. The process of converting the output of the design team into a detailed garment specification ready to send to suppliers takes less than 10 minutes. We welcome the opportunity to prove this to you.

< 10 min
Tech pack generation

Generate a repeatable, engineered garment specification configured to meet your requirements and ready to send to suppliers.

Accelerate Factory Engineering

This same digital product definition can be used by the factory to automate and speed up all factory engineering process such as merchandizing, pattern making, marker making, industrial engineering, costing, and sample making (virtual or physical). Fashionr® reduces the product development time at the factory from weeks to minutes.

Pattern Making

Support factory pattern development using the digital product definition.

Marker Making

Support marker preparation as part of the factory workflow.

Costing & Engineering

Connect product information with costing and industrial engineering tasks.

Sample Development

Support virtual or physical sample creation within the product development process.

One Change. Connected Assets Updated.

Fashionr also helps with iterations and simplifies change management once an initial sample is reviewed. If you decide to make changes to points of measure to improve fit or want to change design details due to costs to meet a certain budget. The technical designer simply edits the garment definition in Fashionr® and all the assets originally generated from that definition are automatically updated. This includes the pattern, the virtual sample, the costing details, the bill of materials, the POMs, the markers, the assembly operations etc. This is where Fashionr® really shines. We welcome the opportunity to prove this to you.

Fit & Measurement Changes

Adjust points of measure to refine fit and update the garment definition.

Design & Cost Changes

Revise design details to help meet product cost targets.

Connected Product Assets

Update patterns, virtual samples, costing details, and bills of materials.

Consistent Production Information

Keep POMs, markers, and assembly operations aligned with the product definition.

Discover Fashionr®

See What Fashionr® Can Do for You

We are very excited to introduce this revolutionary new product. We make a lot of bold claims, but we are confident that we can back them up. We welcome your questions and feedback. To find out more, please click the link below to schedule a demo.

Schedule a Demo →